The Compact Guide To Tech Product Marketing

The Compact Guide To Tech Product Marketing

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July 2025

How Sharing a Product Marketing Idea With a YouTube Legend Won Me a Patch Cap 🧢
Simone Giertz—creator, inventor, and founder of Yetch—has built a brand that’s smart, weird, and wildly lovable.
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Efrat Shalem
0:38
OpenAI’s 'The Intelligence Age' Super Bowl Ad: Positioning AI as Humanity’s Next Leap
During Super Bowl LVIII, OpenAI aired its first-ever commercial, making a $14 million bet on mass-market awareness.
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Efrat Shalem
1:00
Big News: Wix Studio Marketplace Features #TechPMMGuide SaaS!🎉
Finally, after months of refining, testing, and optimizing, the #TechPMMGuide SaaS Wix Studio template is officially live on the Wix Studio Marketplace!
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Efrat Shalem
0:41

June 2025

“Set Your Work in Motion”: Zapier’s Pitch for Flow Over Chaos
A successful product marketing campaign doesn’t happen by chance.
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Efrat Shalem
0:30
Eat Local: Uber Eats’ Super Bowl Campaign Supporting Small Businesses
Uber Eats' 2021 "Eat Local" Super Bowl commercial, starring Mike Myers and Dana Carvey as their iconic "Wayne’s World" characters and the famous rapper…
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Efrat Shalem
1:00
Tesla’s Cyber Rave: A Product Love Story
A successful product marketing campaign doesn’t need to rely on bloated budgets or overcomplicated strategies.
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Efrat Shalem
1:36
From Dream to Global: How Wix Empowers Businesses to Break Barriers
Wix’s #CreatedWithWix: Inspiring Businesses campaign is a testament to the platform’s ability to transform entrepreneurial dreams into global success…
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Efrat Shalem
1:34
Why Specializing in Tech Product Marketing Matters? 🚀
—and how it can unlock your business growth and career potential
 • 
Efrat Shalem
0:07

May 2025

Canva’s $3B Growth: A PMM Strategy Masterclass
Canva’s journey from a small Australian startup to a $3B global design platform is a case study of PMM brilliance.
 • 
Efrat Shalem
1:16
Inside Spotify Wrapped: A Masterclass in Product Marketing Brilliance
Spotify’s “Wrapped” campaign stands as a masterclass in tech product marketing.
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Efrat Shalem
5:04
Virgin Spaceline for Earth: Launching the Next Generation of Dreamers! 🚀
Virgin Galactic’s “Unity 22 Mission” Campaign showcased a groundbreaking step towards democratizing space travel.
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Efrat Shalem
2:31
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