In just 30 seconds, HubSpot’s “Holler” ad makes a bold statement: shouting at your audience doesn’t help you grow. The ad cleverly flips the traditional sales pitch on its head, using humor and a relatable scenario to position HubSpot as the smarter alternative to aggressive, outdated tactics.
🎯 Target Audience
- Growing B2B companies
- Marketing and sales teams under pressure to hit targets
- Business leaders who feel stuck using legacy tools that no longer scale
🔥 The Pain
- Shouting into the void — over-messaging, under-connecting
- Poor CRM experiences that focus more on selling than helping
- Fragmented tech stacks that frustrate teams and stall growth
📌 Positioning Strategy
- HubSpot contrasts chaotic, loud outreach with calm, clear communication.
- The ad’s simplicity is its power: one man, one megaphone, zero results.
- Flipping the camera perspective to show frustrated recipients makes the message clear—your customers aren’t listening when you scream.
Instead, grow better by connecting with empathy, clarity, and value.
💡 Unique Value Proposition & Messaging
- “HubSpot. Grow better.”
- Less noise, more connection
- A platform that enables meaningful, scalable communication
- CRM that works with your customers—not against them
💰 Pricing Model
- Freemium to premium model
- Entry through CRM tools, then upsell to Marketing, Sales, and Service Hubs
- Supports startups to scaleups with tailored packages
📊 Metrics of Success
- Broad brand recognition and resonance
- Increased CRM adoption and platform stickiness
- Reinforces HubSpot's evolution into a full ecosystem (not just marketing automation)
✨ Why This Campaign Works
- Humor meets honesty. The “Holler” ad hooks with exaggeration but sticks because it speaks a universal truth: real growth isn’t about volume—it’s about value.
- HubSpot doesn’t just sell software—it sells a better way to grow.
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