Introducing The Compact Guide To Tech Product Marketing!
The Compact Guide To Tech Product Marketing is the ideal package of a strategic tech PMM English/Hebrew book, online mini masterclass, powerful SaaS website template, and the ultimate toolkit for tech product marketers, business leaders, and entrepreneurs at all levels.
The guide simplifies essential product marketing concepts, streamlines workflows, and enhances team collaboration. Empower yourself to excel in product launches, optimize return on investment, and leave a lasting imprint in the high-tech industry!
This Guide Is For You
A B2B & B2C startup entrepreneur or a high-tech business leader aiming to understand the PMM role swiftly before making a hiring decision.
An aspiring tech PMM pondering if the role is right for you and want to quickly learn the essentials.
A tech PMM looking to streamline your workflow, resolve common disputes, and use clear, practical, and customizable product marketing templates and sheets.
A tech PMM needing to introduce the role to your teammates and enhance work collaboration with impactful and concise presentation templates.
Unmatched Advantages
The most comprehensive yet compact tech product marketing-focused guide.
Created by a professional with over a decade of experience in marketing, product management, and entrepreneurship in the high-tech sector.
Packed with real-world examples and insights from both the B2B and B2C tech industries.
Includes meticulously crafted tech PMM templates and infographics.
What You'll Learn
Understand what marketing is and why we need it in high-tech
Define product marketing and its position in a high-tech company
Frame the product workflow and identify relevant stakeholders
Find the resources to create product marketing value
State the responsibilities of a product marketing manager
Conduct market research & competitive analysis
Classify market segmentation, customer profiles, Jobs-To-Be-Done
Define product positioning & messaging
Formulate a high-level go-to-market (GTM) strategy
Apply sales & customer success enablement programs
Master pricing principles
Strategize product marketing content
Contribute product feature suggestions
Comprehend product communication
Help optimize the product user journey
Resolve common product marketing disputes
Distinguish between B2C & B2B tech product marketing
Identify the key traits of an outstanding product marketing manager
Come prepared for the PMM hiring process in high-tech
Introduce product marketing to peers effectively to enhance work collaboration
Dive in to uncover the essence of product marketing and its pivotal role in emerging startups and innovative tech enterprises, learn how to nail product launches, maximize return on investment, and make your mark in the high-tech industry!
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